The rich irony in Yankee Candle’s business growth is that the company will not melt away as more of its fragrantly delicious candles are lit. Arguably the world’s best loved candle, Yankee Candle offers the world’s largest and most compelling selection of scented candles and candle accessories. In recent years, Yankee Candle has also diversified to offer oil-based home fragrance products and car fresheners.
Yankee Candle began with a likewise heartwarming story of love. In the Christmas of 1969, 17-year-old Mike Kittredge, too broke to buy his mother a present, melted some crayons to make her a candle. A neighbour saw this and encouraged the young lad to sell the candle to her instead so he could have money for the present. Instead, Kittredge burned more crayons to sell to his neighbour and to give his mom a present. And that’s how the famous Yankee Candle came to be.
Today, the Massachusetts-headquartered company offers 150 fragrances and is sold in over 500 company-owned retail stores. Yankee Candle also has a bustling international network of distributors including UK wholesale customer network, 19 distributors across 24 countries and direct exports. Yankee Candle is likewise a growing e-commerce business.